Wednesday, March 5, 2008

Activision CEO Hints at New Guitar Hero Peripherals, Call of Duty MMO Future

In a speech given at the 2008 Morgan Stanley Technology Conference in Dana Point, California yesterday, Activision/Actiblizzard/Blizzavision Chairman and CEO Robert Kotick made some interesting statements regarding the future of two of Activision's biggest franchises -- Call of Duty and Guitar Hero. However, Activision would like you to know this before you know anything about this speech:

"During the course of the presentation, Activision may make forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that these statements are only predictions and actual events or results may differ materially. We refer you to the company's last Form 10-K and Form 10-Q for a discussion of important risk factors that could cause the actual results to differ materially from those discussed during the course of the presentation."

For serious? So, hey, we're making these statements about the future of our company but, you know, don't take it too seriously. Anyways, there was real news. Regarding the future of Guitar Hero, there were musings regarding getting it into more, Asianer, homes and how they're going to accomplish that with new pahdnah Blizzard.

More interesting though was the discussions regarding the future of the Call of Duty franchise:

"When you think about other properties that we own and control like Call of Duty, and what would be the natural evolution of a property like Call of Duty into a massively multiplayer environment...how do you monetize that?"

Indeed Mr. Kotick, how do you monetize that? Your new friends at Blizzard monetized the hell out of their over nine million worldwide subscriber strong World of Warcraft -- we're sure you guys can work out something (you bastards.)

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